Italian Company Calls Itself ‘Steve Jobs’

John Gruber la tocca piano sulla vicenda della società napoletana che ha registrato il marchio “Steve Jobs”…

Italian Company Calls Itself ‘Steve Jobs’:

I realize Gartenberg is trying to write from a neutral perspective here, but let’s face it, no one thinks they named the company “Steve Jobs” because they thought it would be a “perfect name for their new brand”. They named it “Steve Jobs” because they’re attention-seeking assholes.

(Via Daring Fireball)